Download WhatsApp Business 2022: A Complete Guide
WhatsApp is the most popular messaging app in the world, with over 2 billion users. But did you know that there is also a version of WhatsApp for businesses? WhatsApp Business is a free app that allows you to communicate with your customers, showcase your products and services, and grow your business. In this article, we will show you how to download and use WhatsApp Business in 2022, whether you are a small business owner or a large enterprise.
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What is WhatsApp Business and why do you need it?
WhatsApp Business is a tool for businesses to connect with their customers over the platform. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and much more. There are two ways to use WhatsApp Business: WhatsApp Business app and WhatsApp Business platform.
WhatsApp Business vs WhatsApp: What's the difference?
The main difference between WhatsApp and WhatsApp Business is that businesses get a verified and more complete business profile so customers can trust who they are chatting with. Businesses can also add multiple users to manage the account across multiple devices, whereas individuals use WhatsApp on their personal devices. Here are some of the differences between WhatsApp and WhatsApp Business:
WhatsAppWhatsApp Business
For personal communicationFor business communication
One user per deviceMultiple users per device
Basic profile with name, photo, and descriptionVerified profile with logo, website, address, categories, hours, etc.
No business messaging toolsAway messages, greeting messages, quick replies, labels, etc.
No product catalogProduct catalog to showcase products and services
No access to APIAccess to API for programmatic messaging
WhatsApp Business features and benefits
WhatsApp Business offers many features and benefits for businesses of any size. Here are some of them:
You can create a professional business profile with your logo, website, address, categories, hours, and other information.
You can use business messaging tools to automate, sort, and quickly respond to messages. You can set away messages to indicate when you are offline, greeting messages to welcome new customers, and quick replies to save time.
You can use labels to organize your chats and contacts by categories such as new customer, pending payment, order complete, etc.
You can create a product catalog to showcase your products and services and let customers browse and order directly from the app.
You can use WhatsApp Web to access your account from your computer's browser and respond more efficiently.
You can use WhatsApp Business API to integrate WhatsApp with your CRM, customer support software, chatbot, or other tools. You can also send feature-rich and interactive messages such as media files, location sharing, buttons, lists, etc.
You can reach more than 2 billion users around the world who use WhatsApp every day. You can meet customers where they already are and provide them with fast, personal, convenient, and secure communication.
You can drive business outcomes such as increasing brand awareness, generating leads, boosting sales, improving customer satisfaction, and reducing costs.
How to download and set up WhatsApp Business app
If you are a small business owner or a sole proprietor, you can use the WhatsApp Business app to manage your business communication. The app is available for Android and iOS devices and is compatible with WhatsApp Messenger. You can use the same phone number for both apps, or use a different number for your business account. Here are the steps to download and set up WhatsApp Business app:
Download WhatsApp Business app from Google Play Store or App Store
To download WhatsApp Business app, you need to have a smartphone that meets the minimum requirements. For Android, you need a phone running Android 4.0.3 or higher. For iOS, you need an iPhone running iOS 9 or higher. You also need an active internet connection and enough storage space on your device. To download the app, follow these steps:
Open Google Play Store or App Store on your device and search for WhatsApp Business.
Tap on the app icon and then tap on Install or Get.
Wait for the app to download and install on your device.
Tap on Open to launch the app.
Verify your business phone number and restore your backup
After launching the app, you need to verify your business phone number and restore your backup if you have one. To do this, follow these steps:
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Enter your business phone number and tap on Next. You can use the same number as your personal WhatsApp account, or a different one. If you use the same number, your personal account will be transferred to your business account and you will no longer be able to use WhatsApp Messenger with that number.
You will receive a verification code via SMS or a phone call. Enter the code and tap on Next.
If you have a backup of your chat history, you will be prompted to restore it. Tap on Restore and wait for the process to complete.
Tap on Next to continue.
Create your business profile and catalog
The next step is to create your business profile and catalog. Your business profile is where you can display your business information such as logo, website, address, categories, hours, etc. Your catalog is where you can showcase your products and services and let customers browse and order directly from the app. To create your business profile and catalog, follow these steps:
Tap on More options (three dots) in the top right corner of the app and then tap on Settings.
Tap on Business tools and then tap on Business profile.
Fill in the details of your business such as name, logo, description, website, address, categories, hours, etc. Tap on Save when done.
Tap on Catalog and then tap on Add product or service.
Add an image, name, price, description, link, and SKU (optional) for each product or service. Tap on Save when done.
Repeat the process for all the products or services you want to add to your catalog.
Use business messaging tools and labels
The last step is to use the business messaging tools and labels to communicate with your customers more effectively. You can use away messages to indicate when you are offline, greeting messages to welcome new customers, quick replies to save time, and labels to organize your chats and contacts by categories. To use these tools and labels, follow these steps:
Tap on More options (three dots) in the top right corner of the app and then tap on Settings.
Tap on Business tools and then tap on Away message. Turn on the toggle switch and customize your message, schedule, and recipients. Tap on Save when done.
Tap on Greeting message. Turn on the toggle switch and customize your message and recipients. Tap on Save when done.
Tap on Quick replies. Tap on Add (+) icon and create a shortcut, message, and keyword for each quick reply. Tap on Save when done.
To use a quick reply in a chat, type / followed by the shortcut or keyword and tap on Send.
To use labels in a chat or contact, tap on More options (three dots) in the top right corner of the chat or contact screen and then tap on Label chat or Label contact.
Select one or more labels from the list or create a new label by tapping on New label (+) icon. Tap on OK when done.
How to use WhatsApp Business platform with API
If you are a large enterprise or a medium-sized business with high-volume messaging needs, you can use the WhatsApp Business platform with API to communicate with your customers programmatically. The WhatsApp Business API is a RESTful API that allows you to send and receive messages, notifications, media, and other types of messages. You can also integrate WhatsApp with your CRM, customer support software, chatbot, or other tools. Here are some of the steps to use WhatsApp Business platform with API:
What is WhatsApp Business API and how does it work?
The WhatsApp Business API is an interface that connects your business system to the WhatsApp platform. It allows you to send and receive messages from your customers using your own infrastructure and software. You can also access advanced features such as templates, buttons, lists, etc. The WhatsApp Business API works as follows:
You need to have a verified WhatsApp Business account and a phone number that is dedicated to your business.
You need to have a server that hosts your business logic and communicates with the WhatsApp platform via the API.
You need to have a client that connects to your server and provides a user interface for your agents or customers.
You need to register your phone number and generate an access token for authentication.
You need to set up webhooks to receive notifications and events from the WhatsApp platform.
You need to follow the WhatsApp policies and guidelines for sending messages, such as opt-in, rate limits, quality rating, etc.
How to get started with WhatsApp Business API
To get started with WhatsApp Business API, you need to follow these steps:
Apply for access to the WhatsApp Business API by filling out this form:
Wait for approval from WhatsApp and receive an email with instructions on how to proceed.
Choose a solution provider or a partner that can help you set up and manage your WhatsApp Business API account. You can find a list of solution providers here:
Set up your server, client, and webhooks according to the documentation and best practices provided by your solution provider or partner.
Register your phone number and generate an access token using the API or the provided tools.
Test your integration and start sending and receiving messages with your customers.
How to send feature-rich and interactive messages with WhatsApp Business API
With the WhatsApp Business API, you can send different types of messages to your customers, such as text, media, location, contacts, documents, etc. You can also send feature-rich and interactive messages that enhance the customer experience and drive business outcomes. Some of these messages are:
Template messages: These are pre-approved messages that you can send to your customers for notifications, reminders, confirmations, etc. You can use placeholders to personalize the messages and add buttons or quick replies for user actions. You can request new templates or edit existing ones from the Facebook Business Manager.
HSM messages: These are highly structured messages that you can send to your customers for rich media content, such as images, videos, documents, etc. You can use headers, footers, body sections, buttons, etc. to create engaging messages.
List messages: These are messages that allow you to present a list of items or options to your customers. You can use list headers, list items, list footers, buttons, etc. to create interactive lists.
Reply buttons: These are buttons that you can add to any message type to enable user actions. You can use text or emoji as button labels and specify a payload or a phone number as button values.
Conclusion and FAQs
Conclusion
WhatsApp Business is a powerful tool for businesses of any size to communicate with their customers over the most popular messaging app in the world. Whether you use the WhatsApp Business app or the WhatsApp Business platform with API, you can benefit from the features and benefits that WhatsApp offers. You can create a professional business profile, use business messaging tools and labels, create a product catalog, integrate WhatsApp with your CRM or chatbot, send feature-rich and interactive messages, and more. To download WhatsApp Business in 2022, follow the steps in this article and start connecting with your customers today.
FAQs
Here are some of the frequently asked questions about WhatsApp Business:
How much does WhatsApp Business cost?
WhatsApp Business app is free to download and use for small businesses. WhatsApp Business platform with API charges a fee for sending messages to customers, depending on the country and the message type. You can find the pricing details here:
Can I use WhatsApp Business on multiple devices?
Yes, you can use WhatsApp Business on multiple devices, such as phones, tablets, and computers. However, you can only have one active session at a time. To switch devices, you need to log out from one device and log in to another. You can also use WhatsApp Web or Desktop to access your account from your computer's browser or app.
Can I use WhatsApp Business and WhatsApp Messenger on the same phone?
Yes, you can use WhatsApp Business and WhatsApp Messenger on the same phone, but you need to have different phone numbers for each account. You can use a dual SIM phone or a virtual phone number to do this. If you use the same number for both accounts, your personal account will be transferred to your business account and you will no longer be able to use WhatsApp Messenger with that number.
How can I get verified on WhatsApp Business?
To get verified on WhatsApp Business, you need to have a verified Facebook Business Manager account and a verified phone number. You also need to follow the WhatsApp policies and guidelines for businesses. Verification is not guaranteed and is subject to WhatsApp's discretion. You can find more information about verification here:
How can I contact WhatsApp Business support?
If you need help with WhatsApp Business, you can contact WhatsApp Business support by following these steps:
Tap on More options (three dots) in the top right corner of the app and then tap on Settings.
Tap on Help and then tap on Contact us.
Fill in the details of your issue and attach screenshots if needed.
Tap on Send and wait for a response from the support team.
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